SUMMARY: Some restaurateurs, gyms and others have begun posting signs saying that they will deny service to those who have had a Covid-19 injection, or saying that they will deny service to those who have not had a Covid-19 injection. Such discrimination pigeon-holes every individual, segregates society into two collectives, de-individualizes and dehumanizes everyone, and undermines the consent-based human mode of social interaction. Free market forces cannot and will not restore a society in which every adult is dealt with as a unique, thinking, choosing, individual. A serious consideration of philosophy and the nature of human beings makes it clear that government must intervene to stop businesses and others from denying service to – or otherwise discriminating against – individuals based upon whether or not they have had a Covid-19 injection. The time for the Ford government of Ontario – and for all other governments – to ban such discriminatory practices is now.